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Welcome to Groevo, the ultimate business blog where ambition meets authenticity and bold ideas take flight. I am Lily Pacheco, your guide to navigating the dynamic world of entrepreneurship, marketing, and innovation. Get ready to uncover game-changing strategies, expert insights, and inspiring stories that showcase how to elevate your business and boost your bottom line. Whether you are a startup enthusiast or a seasoned business owner, join me as we dive into strategies that drive growth, fuel productivity, and redefine success in today's fast-paced market. Let's make waves and conquer the business world together!

UPDATES

Businesses, organizations react to Seattle mayor's State of the City address

February 18, 2026 - 10:01

Businesses, organizations react to Seattle mayor's State of the City address

Following Mayor Bruce Harrell`s annual State of the City speech, prominent business organizations in Seattle have issued measured but supportive reactions. The address, which focused heavily on...

Paramount struggling to convert successful linear TV business into streaming, says Wolfe Research's Pete Supino

February 17, 2026 - 18:20

Paramount struggling to convert successful linear TV business into streaming, says Wolfe Research's Pete Supino

While the potential merger of Paramount and Warner Bros. Discovery captures headlines, a fundamental issue remains at the heart of Paramount`s strategy. According to Wolfe Research analyst Pete...

I left my VC career in Sydney to become a silent DJ disco in Bali

February 17, 2026 - 13:43

I left my VC career in Sydney to become a silent DJ disco in Bali

The relentless pace of high-stakes venture capital in Sydney once defined TK`s life. It was a career path he had meticulously charted since university, embodying the pinnacle of professional...

Woman who impersonated orthodontist at Raleigh business was part of months-long investigation

February 16, 2026 - 20:28

Woman who impersonated orthodontist at Raleigh business was part of months-long investigation

A months-long joint investigation by the North Carolina State Board of Dental Examiners and the Raleigh Police Department has concluded that a woman performed unlicensed orthodontic work while...

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CONVERSATIONS

How To Handle Sales Rejection Like A Pro

Handling sales rejection with resilience fosters growth; it`s an invaluable skill for long-term success in any business.

Author: Nyxaris Whitaker

February 18, 2026

The Art Of Timing When To Send Your Marketing Emails

Timing in marketing emails transcends mere schedules; it taps into the pulse of your audience`s needs, transforming outreach into meaningful connections that drive engagement and loyalty.

Author: Natasha McVicar

February 18, 2026

Turning Competitive Research Into Actionable...

This article brilliantly highlights the importance of competitive research. I`m eager to explore how these insights can shape strategic decisions in my business!

Author: Giselle Franco

February 18, 2026

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Unleashing Bold Strategies for Business Growth and Success

Adapting to Buyer Expectations in a Digital-First World

18 February 2026

Adapting to Buyer Expectations in a Digital-First World

Let’s face it—today’s buyers aren’t the same as they were a decade ago. Heck, they`re not even the same as last year. We live in a world where technology drives almost every decision, and...

Common Mistakes to Avoid in Your Customer Acquisition Strategy

17 February 2026

Common Mistakes to Avoid in Your Customer Acquisition Strategy

When it comes to growing a business, acquiring new customers is at the heart of just about every strategy. Let’s face it—without customers, you don’t have a business. But here’s the kicker:...

How Referral Programs Can Transform Your Customer Acquisition Process

16 February 2026

How Referral Programs Can Transform Your Customer Acquisition Process

Let’s be real—growing a business today is no easy feat. Between sky-high ad costs, ever-changing algorithms, and crowded market spaces, it can feel like you’re running on a hamster wheel just...

A Step-by-Step Guide to Competitor Benchmarking

15 February 2026

A Step-by-Step Guide to Competitor Benchmarking

When it comes to standing out in your industry, you can’t just wing it and hope for the best. Whether you`re a small business owner, a marketer, or a CEO, understanding your competitors inside...

The Power of Storytelling in Sales Presentations

14 February 2026

The Power of Storytelling in Sales Presentations

Let’s be honest—sales presentations can be a snoozefest. Slide after slide, numbers, charts, jargon… yawn. But what if I told you there’s a secret sauce that can turn a dull pitch into a...

Integrating Employee Well-Being into Performance Conversations

13 February 2026

Integrating Employee Well-Being into Performance Conversations

Let’s be real—traditional performance conversations often feel like a visit to the dentist. Necessary, sure, but rarely something anyone looks forward to. They’re usually stiff, one-sided,...

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