Welcome to Groevo, the ultimate business blog where ambition meets authenticity and bold ideas take flight. I am Lily Pacheco, your guide to navigating the dynamic world of entrepreneurship, marketing, and innovation. Get ready to uncover game-changing strategies, expert insights, and inspiring stories that showcase how to elevate your business and boost your bottom line. Whether you are a startup enthusiast or a seasoned business owner, join me as we dive into strategies that drive growth, fuel productivity, and redefine success in today's fast-paced market. Let's make waves and conquer the business world together!
February 18, 2026 - 10:01
Businesses, organizations react to Seattle mayor's State of the City addressFollowing Mayor Bruce Harrell`s annual State of the City speech, prominent business organizations in Seattle have issued measured but supportive reactions. The address, which focused heavily on...
February 17, 2026 - 18:20
Paramount struggling to convert successful linear TV business into streaming, says Wolfe Research's Pete SupinoWhile the potential merger of Paramount and Warner Bros. Discovery captures headlines, a fundamental issue remains at the heart of Paramount`s strategy. According to Wolfe Research analyst Pete...
February 17, 2026 - 13:43
I left my VC career in Sydney to become a silent DJ disco in BaliThe relentless pace of high-stakes venture capital in Sydney once defined TK`s life. It was a career path he had meticulously charted since university, embodying the pinnacle of professional...
February 16, 2026 - 20:28
Woman who impersonated orthodontist at Raleigh business was part of months-long investigationA months-long joint investigation by the North Carolina State Board of Dental Examiners and the Raleigh Police Department has concluded that a woman performed unlicensed orthodontic work while...
Handling sales rejection with resilience fosters growth; it`s an invaluable skill for long-term success in any business.
Author: Nyxaris Whitaker
February 18, 2026
Timing in marketing emails transcends mere schedules; it taps into the pulse of your audience`s needs, transforming outreach into meaningful connections that drive engagement and loyalty.
Author: Natasha McVicar
February 18, 2026
This article brilliantly highlights the importance of competitive research. I`m eager to explore how these insights can shape strategic decisions in my business!
Author: Giselle Franco
February 18, 2026
18 February 2026
Adapting to Buyer Expectations in a Digital-First World
Let’s face it—today’s buyers aren’t the same as they were a decade ago. Heck, they`re not even the same as last year. We live in a world where technology drives almost every decision, and...
17 February 2026
Common Mistakes to Avoid in Your Customer Acquisition Strategy
When it comes to growing a business, acquiring new customers is at the heart of just about every strategy. Let’s face it—without customers, you don’t have a business. But here’s the kicker:...
16 February 2026
How Referral Programs Can Transform Your Customer Acquisition Process
Let’s be real—growing a business today is no easy feat. Between sky-high ad costs, ever-changing algorithms, and crowded market spaces, it can feel like you’re running on a hamster wheel just...
15 February 2026
A Step-by-Step Guide to Competitor Benchmarking
When it comes to standing out in your industry, you can’t just wing it and hope for the best. Whether you`re a small business owner, a marketer, or a CEO, understanding your competitors inside...
14 February 2026
The Power of Storytelling in Sales Presentations
Let’s be honest—sales presentations can be a snoozefest. Slide after slide, numbers, charts, jargon… yawn. But what if I told you there’s a secret sauce that can turn a dull pitch into a...
13 February 2026
Integrating Employee Well-Being into Performance Conversations
Let’s be real—traditional performance conversations often feel like a visit to the dentist. Necessary, sure, but rarely something anyone looks forward to. They’re usually stiff, one-sided,...