March 18, 2025 - 23:00
In a significant shift in its baggage policy, Southwest Airlines has announced that it will begin charging for checked bags, a move that could reshape its customer loyalty landscape. Historically known for its free checked baggage policy, the airline will now only offer complimentary checked bags to customers with elite status or those who hold its branded credit card.
This change appears to be a strategic effort to bolster revenue through increased loyalty program engagement. By limiting free checked baggage to a select group of travelers, Southwest aims to incentivize more customers to enroll in its loyalty program or apply for its credit card, both of which offer additional perks and benefits.
As airlines continue to navigate the post-pandemic travel landscape, this decision reflects a broader trend among carriers to find new revenue streams. Travelers will need to adjust to this new policy, which may influence their travel budgeting and overall experience with the airline.
